New digital service startup in North Texas aims to bring nutritious food to home delivery

Although food delivery apps were a very important part of getting a version of the restaurant practical experience at dwelling through the pandemic’s toughest months, most customers opted for pure ease and comfort foods fairly than more healthy fare. Enter Bitewell, a new digital provider startup that aims to assistance people get the healthiest and most nutritious foodstuff selections from both grocery outlets and places to eat shipped ideal to their door. And it picked Dallas as the launch metropolis for its pilot plan.

The firm was launched by Chris Fanucchi, CEO, and Samantha Citro Alexander, CMO, for the reason that they observed a want in their own foodstuff behavior and routines.

“Chris and I were motivated by our personal foods experiences,” Alexander claims. “Chris spends months at a time on the road, which helps make having properly hard. I have been managing foods allergic reactions and nutritional constraints my whole existence, which makes having safely difficult.”

Following hoping out scores of food stuff and nourishment applications, Alexander states they could not effortlessly discover 1 that answered their primary dilemma: How do I find the correct foods in the vicinity of me?

“So, Bitewell was born. It’s not a foodstuff delivery app, and it’s not a dieting system. It’s basically a healthful food items marketplace that connects you with the right meals for your entire body close by,” she says. “Our system makes it possible for end users to make improved meals decisions all over their day by tying custom-made tips, this sort of as ‘what should really I eat for lunch?,’ to deliverable meals possibilities near you, these as cafe foods, groceries, pantry products and a lot more.”

The key differentiator, Alexander states, is that classic food supply apps optimize for ease. Bitewell optimizes for wellbeing by connecting persons with cafe meals, grocery items, recipes and food kits. They also intention to present a lot more accurate diet information from suppliers that will be validated by every single city’s devoted dietician.

“Our top secret sauce, pun meant, is the [artificial intelligence]-pushed personalization that connects you to the ideal meals for your entire body,” she says.

The onboarding process for Bitewell is really straightforward. On regular, it normally takes only a couple of minutes for a man or woman to get established up, likely preserving hours on meal prep and setting up during a ordinary 7 days. In the course of the set up system, the app guides end users as a result of a several queries to optimize what its AI endorses. This involves allergic reactions and nutritional restrictions, food items tastes, exercise routines, and private plans, these types of as whether or not you’re in search of to only eat smarter and much healthier or have particular health objectives, these types of as constructing muscle.

More than time, the app learns your behaviors to even superior target products primarily based on your tastes. Dislike cilantro? It will understand to weed out items that consist of the herb.

According to Bitewell’s exploration, Americans have obtain to additional than 50,000 food items selections each and every working day, and North Texas locals are aiding condition the upcoming of the application.

“We chose Dallas as our start metropolis because it’s a good marketplace, from both equally a source and need standpoint, to pilot an concept like Bitewell. On the supply side, Dallas has an incredibly various food scene with tons of selections. On the need aspect, Dallas has a population that is making an attempt to stability convenience, food items satisfaction and wellness,” Alexander states. “It doesn’t hurt that our lead dietitian and I live listed here, as well.”

Soon after the pilot method concludes this spring, it will formally start in Dallas around the summer time. Immediately after that, Chicago.

“Our piloters have been additional engaged than we could have perhaps imagined, and they are dedicated to supporting us establish the ideal system possible. They’ve helped us establish significant functions like genuine-time monitoring, offer gaps and a great number of bugs that are par for the training course with any new tech.”

To master additional about Bitewell or choose section in the platform’s pilot phase, pay a visit to www.bitewell.com and develop a new account. Preview the app’s start features in this article.