The Jonas Brothers Bring Their Favorite Backstage Vegan Snack to 2,800 Walmart Stores

This week, pop rock band the Jonas Brothers launched Rob’s Backstage Popcorn, their favorite vegan snack, at 2,800 Walmart merchants nationwide. Originally launched to buyers in 2021 throughout the Jonas Brothers Bear in mind This Tour, the specially seasoned vegan brand name was created by Nick, Joe, and Kevin Jonas and following-gen buyer fantastic business The Naked Sector.

The “Rob” driving Rob’s Backstage Popcorn is Rob Garbowsky, a co-founder of the manufacturer who released the brothers to his popcorn for the duration of rehearsals and performances. The popcorn was so beloved by the brothers that it ultimately became the unofficial snack of their 2019 Joy Starts tour. 

“When we to start with attempted the popcorn, we fell in adore with it,” the Jonas Brothers stated in a joint statement. “The distinctive seasoning was compared with everything we had at any time tasted prior to it was like dwelling cooking in a bag. Immediately after trying to keep it to ourselves, we are excited to share it with the country by way of our collaboration with Walmart who is now providing Rob’s Backstage Popcorn throughout the place.”

Rob’s Backstage Popcorn

Bringing Jonas Brothers’ favourite vegan snack to retailers

More than the years, the Jonas Brothers liked the vegan popcorn backstage and determined to share their enjoy of the solution with the earth through Rob’s Backstage Popcorn. The recipe for the vegan snack is rooted in the family members history of Rob Garbowsky, the father of longtime Jonas Brothers’ buddy Greg Garbowsky, who utilised to perform the bass guitar for the band and is now portion of their administration crew.

Rob Garbowsky made Rob’s Backstage Popcorn with a special taste that is at the same time sweet and salty and dealt with his family members to the snack, which he is delighted to share with popcorn-enthusiasts almost everywhere. “I never ever imagined one thing that started out as a snack I would make for my family would finish up in Walmart,” Rob Garbowsky mentioned in a statement. “We are so excited to carry my recipe to people across the region, and hope they like it as considerably as we do.”

The new vegan popcorn retails at Walmart for $3.98 per bag and can also be ordered directly from Rob’s Backstage Poprcorn’s company web site.

Rob’s Backstage Popcorn

Celeb vegan snack makes

The Jonas Brothers are the newest superstars to put their title powering vegan snacks and treats. Previous calendar year, famous basketball participant Scottie Pippen launched his own popcorn brand Husk. The brand was designed to deliver an natural and healthy snacking possibility which Pippen launched in six unique flavors, some made with coconut milk and nutritional yeast to deliver a tacky flavor devoid of dairy. 

In the sweet treats classification, actor Noah Schnapp—known for his role as Will Byers on Netflix series Stranger Things—launched a vegan Nutella-influenced spread final yr underneath his TBH (an acronym for “to be honest”) brand name. Created with out environmentally harming ingredients this kind of as dairy or palm oil, the hazelnut cocoa distribute is a far better alternate to Schnapp’s favorite childhood snack. “Hazelnut distribute on toast has normally been my preferred consolation foods, but of program, when I was a child, I did not comprehend that my snack behavior wasn’t quite great for me or the ecosystem,” the actor explained in a statement. “Once I uncovered that out, I required to develop a new get on hazelnut cocoa spread with honesty and sustainability at its heart, and uncovered the excellent team to aid that eyesight come to lifestyle.”

HIPPEAS

Vegan snack models are also drawing celebrity investments. HIPPEAS can make chickpea-based mostly vegan snacks and piqued the fascination of Leonardo DiCaprio in 2017 when he invested an undisclosed quantity in the snack brand name. A longtime environmentalist, DiCaprio—who most recently starred in the film Really don’t Look Up, a darkish comedy about the weather crisis—has considering the fact that long gone on to spend in other goods and technologies (this kind of as cultivated meat) that support make a meals system that does not depend on animal agriculture. 

Vegan snack brand Excellent Foods—known for its PigOut Pigless Pork Rinds—counts musical artist Snoop Dogg, actress Daniella Monet, NBA star Javale McGee, experienced skateboarder Rob Dyrdek, and extra as investors. The manufacturer is now growing its snack variety to incorporate a line of vegan cheese balls which are anticipated to strike outlets upcoming month. 

For a lot more about vegan snacks, read:
Dairy-Cost-free Cheetos? Peatos Usually takes on Frito-lay With New Vegan Snacks
25 Unintentionally Vegan Snacks You Can Come across at Any Benefit Retail store
10 Vegan Jerkies That Prove Vegetation Are the Best Protein Snack

Anna Starostinetskaya is the Senior Information Editor at VegNews and is normally trying to keep an eye on all issues vegan in her property town of San Francisco, CA and everywhere else.